Perception rankings
Highest model disagreement
Launch-set ranking only. Scores are calculated from exact normalized tag overlap and show their method below—never invented popularity.
- 01
3M
100% model disagreement · 17% archive overlap
- 02
AAA
100% model disagreement · 22% archive overlap
- 03
Alli
100% model disagreement · 17% archive overlap
- 04
Apple
100% model disagreement · 17% archive overlap
- 05
Aston Martin
100% model disagreement · 11% archive overlap
- 06
Bravo
100% model disagreement · 11% archive overlap
- 07
Cheetos
100% model disagreement · 22% archive overlap
- 08
Chevrolet
100% model disagreement · 11% archive overlap
- 09
Chevron
100% model disagreement · 22% archive overlap
- 10
Chipotle
100% model disagreement · 11% archive overlap
- 11
Circuit City
100% model disagreement · 6% archive overlap
- 12
Coffee Bean & Tea Leaf
100% model disagreement · 17% archive overlap
- 13
Continental Airlines
100% model disagreement · 11% archive overlap
- 14
Crayola
100% model disagreement · 22% archive overlap
- 15
Diet Coke
100% model disagreement · 11% archive overlap
- 16
Discovery Channel
100% model disagreement · 17% archive overlap
- 17
Doritos
100% model disagreement · 17% archive overlap
- 18
Dr Pepper
100% model disagreement · 11% archive overlap
- 19
ETrade
100% model disagreement · 22% archive overlap
- 20
H & M
100% model disagreement · 11% archive overlap
- 21
Harley-Davidson
100% model disagreement · 17% archive overlap
- 22
Internet Explorer
100% model disagreement · 6% archive overlap
- 23
Kmart
100% model disagreement · 17% archive overlap
- 24
Kodak
100% model disagreement · 11% archive overlap
- 25
McDonald’s
100% model disagreement · 22% archive overlap
- 26
Microsoft
100% model disagreement · 28% archive overlap
- 27
New Balance
100% model disagreement · 17% archive overlap
- 28
Puma
100% model disagreement · 11% archive overlap
- 29
Red Lobster
100% model disagreement · 17% archive overlap
- 30
Twitter
100% model disagreement · 6% archive overlap
- 31
Visa
100% model disagreement · 11% archive overlap
- 32
Wii
100% model disagreement · 11% archive overlap
- 33
Arm & Hammer
93% model disagreement · 28% archive overlap
- 34
British Airways
93% model disagreement · 17% archive overlap
- 35
Holiday Inn
93% model disagreement · 6% archive overlap
- 36
Banana Republic
92% model disagreement · 17% archive overlap
- 37
Easy Mac
92% model disagreement · 22% archive overlap
- 38
Target
92% model disagreement · 11% archive overlap
- 39
Amtrak
91% model disagreement · 33% archive overlap
- 40
BBC
91% model disagreement · 11% archive overlap
- 41
Ferrari
91% model disagreement · 28% archive overlap
- 42
Geek Squad
91% model disagreement · 17% archive overlap
- 43
North Face
91% model disagreement · 28% archive overlap
- 44
Cold Stone Creamery
90% model disagreement · 17% archive overlap
- 45
Corvette
90% model disagreement · 22% archive overlap
- 46
EA Sports
90% model disagreement · 17% archive overlap
- 47
Miller Lite
90% model disagreement · 28% archive overlap
- 48
Philips
90% model disagreement · 17% archive overlap
- 49
Skyy Vodka
90% model disagreement · 22% archive overlap
- 50
Virgin Atlantic
90% model disagreement · 11% archive overlap
- 51
AIM
89% model disagreement · 17% archive overlap
- 52
Alltel Wireless
89% model disagreement · 6% archive overlap
- 53
Coca-Cola
89% model disagreement · 28% archive overlap
- 54
DLP
89% model disagreement · 17% archive overlap
- 55
Dove
89% model disagreement · 22% archive overlap
- 56
Medieval Times
89% model disagreement · 11% archive overlap
- 57
Motorola
89% model disagreement · 17% archive overlap
- 58
NBA
89% model disagreement · 11% archive overlap
- 59
Pizza Hut
89% model disagreement · 11% archive overlap
- 60
Poland Spring
89% model disagreement · 33% archive overlap
- 61
Subway
89% model disagreement · 28% archive overlap
- 62
Wikipedia
89% model disagreement · 17% archive overlap
- 63
BMW
87% model disagreement · 17% archive overlap
- 64
Brawny
87% model disagreement · 28% archive overlap
- 65
Cannondale
87% model disagreement · 6% archive overlap
- 66
Duck Brand
87% model disagreement · 11% archive overlap
- 67
Floridas Natural
87% model disagreement · 11% archive overlap
- 68
Linux
87% model disagreement · 22% archive overlap
- 69
Mastercard
87% model disagreement · 22% archive overlap
- 70
MTV
87% model disagreement · 17% archive overlap
- 71
Nissan
87% model disagreement · 11% archive overlap
- 72
Acer
86% model disagreement · 11% archive overlap
- 73
Band-Aid
86% model disagreement · 11% archive overlap
- 74
Barclays
86% model disagreement · 17% archive overlap
- 75
Benihana
86% model disagreement · 6% archive overlap
- 76
Best Buy
86% model disagreement · 11% archive overlap
- 77
Bluetooth
86% model disagreement · 17% archive overlap
- 78
Capital One
86% model disagreement · 17% archive overlap
- 79
Champion
86% model disagreement · 17% archive overlap
- 80
Dunkin Donuts
86% model disagreement · 17% archive overlap
- 81
Exxon
86% model disagreement · 22% archive overlap
- 82
Facebook
86% model disagreement · 11% archive overlap
- 83
Geico
86% model disagreement · 22% archive overlap
- 84
Google
86% model disagreement · 0% archive overlap
- 85
Heineken
86% model disagreement · 28% archive overlap
- 86
Marriott
86% model disagreement · 11% archive overlap
- 87
Nike
86% model disagreement · 22% archive overlap
- 88
Shell
86% model disagreement · 28% archive overlap
- 89
United States Postal Service
86% model disagreement · 17% archive overlap
- 90
Segway
85% model disagreement · 17% archive overlap
- 91
Allstate
83% model disagreement · 17% archive overlap
- 92
Campari
83% model disagreement · 11% archive overlap
- 93
Crest
83% model disagreement · 22% archive overlap
- 94
Dyson
83% model disagreement · 22% archive overlap
- 95
Evian
83% model disagreement · 11% archive overlap
- 96
FIAT
83% model disagreement · 17% archive overlap
- 97
Hilton
83% model disagreement · 11% archive overlap
- 98
HP
83% model disagreement · 11% archive overlap
- 99
Jordan
83% model disagreement · 6% archive overlap
- 100
Pirelli
83% model disagreement · 17% archive overlap
- 101
Saab
83% model disagreement · 6% archive overlap
- 102
Samuel Adams
83% model disagreement · 17% archive overlap
- 103
SAP
83% model disagreement · 11% archive overlap
- 104
USA Today
83% model disagreement · 28% archive overlap
- 105
Virgin
83% model disagreement · 11% archive overlap
- 106
Wachovia
83% model disagreement · 11% archive overlap
- 107
Walmart
83% model disagreement · 11% archive overlap
- 108
Digg
82% model disagreement · 6% archive overlap
- 109
Patagonia
82% model disagreement · 17% archive overlap
- 110
Snickers
82% model disagreement · 33% archive overlap
- 111
Volkswagen
82% model disagreement · 22% archive overlap
- 112
YouTube
82% model disagreement · 11% archive overlap
- 113
Adidas
80% model disagreement · 17% archive overlap
- 114
Amazon
80% model disagreement · 6% archive overlap
- 115
AOL
80% model disagreement · 11% archive overlap
- 116
Avis
80% model disagreement · 28% archive overlap
- 117
Bertolli
80% model disagreement · 22% archive overlap
- 118
Best Western
80% model disagreement · 11% archive overlap
- 119
Burts Bees
80% model disagreement · 22% archive overlap
- 120
Canon
80% model disagreement · 17% archive overlap
- 121
Comcast
80% model disagreement · 11% archive overlap
- 122
Covergirl
80% model disagreement · 11% archive overlap
- 123
Dell
80% model disagreement · 6% archive overlap
- 124
Dodge
80% model disagreement · 0% archive overlap
- 125
EPSON
80% model disagreement · 11% archive overlap
- 126
FedEx Kinkos
80% model disagreement · 17% archive overlap
- 127
Fender
80% model disagreement · 17% archive overlap
- 128
Goya
80% model disagreement · 11% archive overlap
- 129
Green Giant
80% model disagreement · 28% archive overlap
- 130
Guinness
80% model disagreement · 22% archive overlap
- 131
Johnson & Johnson
80% model disagreement · 17% archive overlap
- 132
Sears
80% model disagreement · 6% archive overlap
- 133
BlueCross BlueShield
78% model disagreement · 22% archive overlap
- 134
Boing Boing
78% model disagreement · 11% archive overlap
- 135
Coach
78% model disagreement · 33% archive overlap
- 136
Delta
78% model disagreement · 17% archive overlap
- 137
Duracell
78% model disagreement · 33% archive overlap
- 138
FedEx
78% model disagreement · 39% archive overlap
- 139
Fritos
78% model disagreement · 22% archive overlap
- 140
JetBlue
78% model disagreement · 22% archive overlap
- 141
MSN
78% model disagreement · 22% archive overlap
- 142
New York Times
78% model disagreement · 22% archive overlap
- 143
Skype
78% model disagreement · 11% archive overlap
- 144
Verizon
78% model disagreement · 17% archive overlap
- 145
Windows
78% model disagreement · 17% archive overlap
- 146
NPR
77% model disagreement · 22% archive overlap
- 147
Playboy
77% model disagreement · 11% archive overlap
- 148
Asics
75% model disagreement · 6% archive overlap
- 149
Axe
75% model disagreement · 6% archive overlap
- 150
Bacardi
75% model disagreement · 17% archive overlap
- 151
Barbie
75% model disagreement · 11% archive overlap
- 152
Beijing 2008
75% model disagreement · 11% archive overlap
- 153
Belkin
75% model disagreement · 11% archive overlap
- 154
Burger King
75% model disagreement · 6% archive overlap
- 155
Cadbury
75% model disagreement · 6% archive overlap
- 156
CareerBuilder
75% model disagreement · 11% archive overlap
- 157
Chase
75% model disagreement · 17% archive overlap
- 158
Clorox
75% model disagreement · 11% archive overlap
- 159
Corona
75% model disagreement · 22% archive overlap
- 160
Creative
75% model disagreement · 17% archive overlap
- 161
Diesel
75% model disagreement · 6% archive overlap
- 162
DirecTV
75% model disagreement · 11% archive overlap
- 163
ESPN
75% model disagreement · 6% archive overlap
- 164
Fiji Water
75% model disagreement · 22% archive overlap
- 165
Financial Times
75% model disagreement · 11% archive overlap
- 166
Ford
75% model disagreement · 11% archive overlap
- 167
Gatorade
75% model disagreement · 17% archive overlap
- 168
Gibson
75% model disagreement · 17% archive overlap
- 169
Jaguar
75% model disagreement · 17% archive overlap
- 170
LG
75% model disagreement · 17% archive overlap
- 171
Nautica
75% model disagreement · 11% archive overlap
- 172
Nintendo
75% model disagreement · 11% archive overlap
- 173
Oracle
75% model disagreement · 11% archive overlap
- 174
Pabst
75% model disagreement · 11% archive overlap
- 175
Palm
75% model disagreement · 17% archive overlap
- 176
Playstation
75% model disagreement · 6% archive overlap
- 177
Red Bull
75% model disagreement · 6% archive overlap
- 178
Second Life
75% model disagreement · 6% archive overlap
- 179
Southwest Airlines
75% model disagreement · 17% archive overlap
- 180
Sprite
75% model disagreement · 17% archive overlap
- 181
Wordpress
75% model disagreement · 6% archive overlap
- 182
eLUXURY
73% model disagreement · 6% archive overlap
- 183
Applebees
71% model disagreement · 11% archive overlap
- 184
Bank of America
71% model disagreement · 11% archive overlap
- 185
BlackBerry
71% model disagreement · 0% archive overlap
- 186
BP
71% model disagreement · 22% archive overlap
- 187
Budweiser
71% model disagreement · 22% archive overlap
- 188
CNN
71% model disagreement · 22% archive overlap
- 189
Fidelity
71% model disagreement · 17% archive overlap
- 190
Gap
71% model disagreement · 11% archive overlap
- 191
Pepsi
71% model disagreement · 22% archive overlap
- 192
Porsche
71% model disagreement · 33% archive overlap
- 193
Samsung
71% model disagreement · 11% archive overlap
- 194
Whole Foods
71% model disagreement · 28% archive overlap
- 195
American Idol
70% model disagreement · 11% archive overlap
- 196
Bath & Body Works
70% model disagreement · 0% archive overlap
- 197
Citibank
70% model disagreement · 11% archive overlap
- 198
GM
70% model disagreement · 17% archive overlap
- 199
AMD
67% model disagreement · 11% archive overlap
- 200
American Airlines
67% model disagreement · 11% archive overlap
- 201
Audi
67% model disagreement · 22% archive overlap
- 202
Avon
67% model disagreement · 17% archive overlap
- 203
Bang & Olufsen
67% model disagreement · 6% archive overlap
- 204
Bentley
67% model disagreement · 6% archive overlap
- 205
Breakstones
67% model disagreement · 22% archive overlap
- 206
Brooks
67% model disagreement · 6% archive overlap
- 207
Budget
67% model disagreement · 11% archive overlap
- 208
Bumble Bee
67% model disagreement · 11% archive overlap
- 209
Burton
67% model disagreement · 6% archive overlap
- 210
Calvin Klein
67% model disagreement · 6% archive overlap
- 211
Casio
67% model disagreement · 17% archive overlap
- 212
Chick Fil A
67% model disagreement · 11% archive overlap
- 213
Coffee-Mate
67% model disagreement · 22% archive overlap
- 214
Dave and Busters
67% model disagreement · 6% archive overlap
- 215
DHL
67% model disagreement · 33% archive overlap
- 216
Dish Network
67% model disagreement · 6% archive overlap
- 217
Disney
67% model disagreement · 6% archive overlap
- 218
Flickr
67% model disagreement · 11% archive overlap
- 219
Fossil
67% model disagreement · 6% archive overlap
- 220
Goodyear
67% model disagreement · 17% archive overlap
- 221
Jim Beam
67% model disagreement · 17% archive overlap
- 222
Lacoste
67% model disagreement · 11% archive overlap
- 223
Lenovo
67% model disagreement · 11% archive overlap
- 224
NASA
67% model disagreement · 11% archive overlap
- 225
Pfizer
67% model disagreement · 11% archive overlap
- 226
Rolex
67% model disagreement · 6% archive overlap
- 227
Sephora
67% model disagreement · 17% archive overlap
- 228
Sharper Image
67% model disagreement · 6% archive overlap
- 229
VH1
67% model disagreement · 6% archive overlap
- 230
Xbox
67% model disagreement · 11% archive overlap
- 231
American Apparel
62% model disagreement · 11% archive overlap
- 232
Cathay Pacific
62% model disagreement · 17% archive overlap
- 233
Converse
62% model disagreement · 22% archive overlap
- 234
New Yorker
62% model disagreement · 22% archive overlap
- 235
ABC
60% model disagreement · 11% archive overlap
- 236
Becks
60% model disagreement · 17% archive overlap
- 237
Bic
60% model disagreement · 17% archive overlap
- 238
Craftsman
60% model disagreement · 22% archive overlap
- 239
DivX
60% model disagreement · 11% archive overlap
- 240
Dolby
60% model disagreement · 17% archive overlap
- 241
Dominos Pizza
60% model disagreement · 11% archive overlap
- 242
Firefox
60% model disagreement · 11% archive overlap
- 243
Fox News
60% model disagreement · 17% archive overlap
- 244
Jamba Juice
60% model disagreement · 17% archive overlap
- 245
Neutrogena
60% model disagreement · 17% archive overlap
- 246
Staples
60% model disagreement · 17% archive overlap
- 247
Starbucks
60% model disagreement · 17% archive overlap
- 248
SAS
57% model disagreement · 11% archive overlap
- 249
Bud Light
56% model disagreement · 17% archive overlap
- 250
Sony Ericsson
56% model disagreement · 6% archive overlap
- 251
Acura
50% model disagreement · 22% archive overlap
- 252
American Express
50% model disagreement · 6% archive overlap
- 253
Bose
50% model disagreement · 28% archive overlap
- 254
Cadillac
50% model disagreement · 11% archive overlap
- 255
Cnet
50% model disagreement · 11% archive overlap
- 256
Cuervo
50% model disagreement · 11% archive overlap
- 257
Dairy Queen
50% model disagreement · 6% archive overlap
- 258
Discover Card
50% model disagreement · 6% archive overlap
- 259
eBay
50% model disagreement · 6% archive overlap
- 260
Economist
50% model disagreement · 6% archive overlap
- 261
Energizer
50% model disagreement · 6% archive overlap
- 262
GMC
50% model disagreement · 6% archive overlap
- 263
Ikea
50% model disagreement · 11% archive overlap
- 264
Intel
50% model disagreement · 17% archive overlap
- 265
M&Ms
50% model disagreement · 17% archive overlap
- 266
MySpace
50% model disagreement · 0% archive overlap
- 267
Netflix
50% model disagreement · 0% archive overlap
- 268
Progressive
50% model disagreement · 6% archive overlap
- 269
Safeway
50% model disagreement · 17% archive overlap
- 270
Sony
50% model disagreement · 11% archive overlap
- 271
TechCrunch
50% model disagreement · 0% archive overlap
- 272
Toyota
50% model disagreement · 6% archive overlap
- 273
Umbro
50% model disagreement · 11% archive overlap
- 274
Los Angeles Times
40% model disagreement · 17% archive overlap
- 275
Oprah
40% model disagreement · 0% archive overlap
- 276
Splenda
40% model disagreement · 28% archive overlap
- 277
Amnesty International
33% model disagreement · 6% archive overlap
- 278
Bloomingdales
33% model disagreement · 11% archive overlap
- 279
Charles Schwab
33% model disagreement · 11% archive overlap
- 280
Cox Communications
33% model disagreement · 17% archive overlap
- 281
Gawker
33% model disagreement · 17% archive overlap
- 282
Levis
33% model disagreement · 17% archive overlap
- 283
NBC
33% model disagreement · 17% archive overlap
- 284
Ticketmaster
33% model disagreement · 11% archive overlap
- 285
Home Depot
25% model disagreement · 17% archive overlap
- 286
Absolut
0% model disagreement · 6% archive overlap
- 287
Four Seasons
0% model disagreement · 6% archive overlap
- 288
Fruit of the Loom
0% model disagreement · 6% archive overlap
- 289
Gant
0% model disagreement · 6% archive overlap
- 290
GE
0% model disagreement · 6% archive overlap
- 291
Greenpeace
0% model disagreement · 6% archive overlap
- 292
IBM
0% model disagreement · 6% archive overlap
- 293
Johnnie Walker
0% model disagreement · 11% archive overlap
- 294
London 2012
0% model disagreement · 6% archive overlap
- 295
Mercedes
0% model disagreement · 6% archive overlap
- 296
PBS
0% model disagreement · 6% archive overlap
- 297
T-Mobile
0% model disagreement · 6% archive overlap
- 298
Tommy Hilfiger
0% model disagreement · 6% archive overlap
- 299
Volvo
0% model disagreement · 6% archive overlap
How this is calculated
Model disagreement is the Jaccard distance between each model’s 12 highest-weight associations after case and whitespace normalization. Archive gap compares the selected, counted archive phrases with the combined current AI top sets. It is a descriptive index—not sentiment, market research or a statistically representative opinion poll.