brandtags

Perception rankings

Highest model disagreement

Launch-set ranking only. Scores are calculated from exact normalized tag overlap and show their method below—never invented popularity.

  1. 01

    3M

    100% model disagreement · 17% archive overlap

    100
  2. 02

    AAA

    100% model disagreement · 22% archive overlap

    100
  3. 03

    Alli

    100% model disagreement · 17% archive overlap

    100
  4. 04

    Apple

    100% model disagreement · 17% archive overlap

    100
  5. 05

    Aston Martin

    100% model disagreement · 11% archive overlap

    100
  6. 06

    Bravo

    100% model disagreement · 11% archive overlap

    100
  7. 07

    Cheetos

    100% model disagreement · 22% archive overlap

    100
  8. 08

    Chevrolet

    100% model disagreement · 11% archive overlap

    100
  9. 09

    Chevron

    100% model disagreement · 22% archive overlap

    100
  10. 10

    Chipotle

    100% model disagreement · 11% archive overlap

    100
  11. 11

    Circuit City

    100% model disagreement · 6% archive overlap

    100
  12. 12

    Coffee Bean & Tea Leaf

    100% model disagreement · 17% archive overlap

    100
  13. 13

    Continental Airlines

    100% model disagreement · 11% archive overlap

    100
  14. 14

    Crayola

    100% model disagreement · 22% archive overlap

    100
  15. 15

    Diet Coke

    100% model disagreement · 11% archive overlap

    100
  16. 16

    Discovery Channel

    100% model disagreement · 17% archive overlap

    100
  17. 17

    Doritos

    100% model disagreement · 17% archive overlap

    100
  18. 18

    Dr Pepper

    100% model disagreement · 11% archive overlap

    100
  19. 19

    ETrade

    100% model disagreement · 22% archive overlap

    100
  20. 20

    H & M

    100% model disagreement · 11% archive overlap

    100
  21. 21

    Harley-Davidson

    100% model disagreement · 17% archive overlap

    100
  22. 22

    Internet Explorer

    100% model disagreement · 6% archive overlap

    100
  23. 23

    Kmart

    100% model disagreement · 17% archive overlap

    100
  24. 24

    Kodak

    100% model disagreement · 11% archive overlap

    100
  25. 25

    McDonald’s

    100% model disagreement · 22% archive overlap

    100
  26. 26

    Microsoft

    100% model disagreement · 28% archive overlap

    100
  27. 27

    New Balance

    100% model disagreement · 17% archive overlap

    100
  28. 28

    Puma

    100% model disagreement · 11% archive overlap

    100
  29. 29

    Red Lobster

    100% model disagreement · 17% archive overlap

    100
  30. 30

    Twitter

    100% model disagreement · 6% archive overlap

    100
  31. 31

    Visa

    100% model disagreement · 11% archive overlap

    100
  32. 32

    Wii

    100% model disagreement · 11% archive overlap

    100
  33. 33

    Arm & Hammer

    93% model disagreement · 28% archive overlap

    93
  34. 34

    British Airways

    93% model disagreement · 17% archive overlap

    93
  35. 35

    Holiday Inn

    93% model disagreement · 6% archive overlap

    93
  36. 36

    Banana Republic

    92% model disagreement · 17% archive overlap

    92
  37. 37

    Easy Mac

    92% model disagreement · 22% archive overlap

    92
  38. 38

    Target

    92% model disagreement · 11% archive overlap

    92
  39. 39

    Amtrak

    91% model disagreement · 33% archive overlap

    91
  40. 40

    BBC

    91% model disagreement · 11% archive overlap

    91
  41. 41

    Ferrari

    91% model disagreement · 28% archive overlap

    91
  42. 42

    Geek Squad

    91% model disagreement · 17% archive overlap

    91
  43. 43

    North Face

    91% model disagreement · 28% archive overlap

    91
  44. 44

    Cold Stone Creamery

    90% model disagreement · 17% archive overlap

    90
  45. 45

    Corvette

    90% model disagreement · 22% archive overlap

    90
  46. 46

    EA Sports

    90% model disagreement · 17% archive overlap

    90
  47. 47

    Miller Lite

    90% model disagreement · 28% archive overlap

    90
  48. 48

    Philips

    90% model disagreement · 17% archive overlap

    90
  49. 49

    Skyy Vodka

    90% model disagreement · 22% archive overlap

    90
  50. 50

    Virgin Atlantic

    90% model disagreement · 11% archive overlap

    90
  51. 51

    AIM

    89% model disagreement · 17% archive overlap

    89
  52. 52

    Alltel Wireless

    89% model disagreement · 6% archive overlap

    89
  53. 53

    Coca-Cola

    89% model disagreement · 28% archive overlap

    89
  54. 54

    DLP

    89% model disagreement · 17% archive overlap

    89
  55. 55

    Dove

    89% model disagreement · 22% archive overlap

    89
  56. 56

    Medieval Times

    89% model disagreement · 11% archive overlap

    89
  57. 57

    Motorola

    89% model disagreement · 17% archive overlap

    89
  58. 58

    NBA

    89% model disagreement · 11% archive overlap

    89
  59. 59

    Pizza Hut

    89% model disagreement · 11% archive overlap

    89
  60. 60

    Poland Spring

    89% model disagreement · 33% archive overlap

    89
  61. 61

    Subway

    89% model disagreement · 28% archive overlap

    89
  62. 62

    Wikipedia

    89% model disagreement · 17% archive overlap

    89
  63. 63

    BMW

    87% model disagreement · 17% archive overlap

    87
  64. 64

    Brawny

    87% model disagreement · 28% archive overlap

    87
  65. 65

    Cannondale

    87% model disagreement · 6% archive overlap

    87
  66. 66

    Duck Brand

    87% model disagreement · 11% archive overlap

    87
  67. 67

    Floridas Natural

    87% model disagreement · 11% archive overlap

    87
  68. 68

    Linux

    87% model disagreement · 22% archive overlap

    87
  69. 69

    Mastercard

    87% model disagreement · 22% archive overlap

    87
  70. 70

    MTV

    87% model disagreement · 17% archive overlap

    87
  71. 71

    Nissan

    87% model disagreement · 11% archive overlap

    87
  72. 72

    Acer

    86% model disagreement · 11% archive overlap

    86
  73. 73

    Band-Aid

    86% model disagreement · 11% archive overlap

    86
  74. 74

    Barclays

    86% model disagreement · 17% archive overlap

    86
  75. 75

    Benihana

    86% model disagreement · 6% archive overlap

    86
  76. 76

    Best Buy

    86% model disagreement · 11% archive overlap

    86
  77. 77

    Bluetooth

    86% model disagreement · 17% archive overlap

    86
  78. 78

    Capital One

    86% model disagreement · 17% archive overlap

    86
  79. 79

    Champion

    86% model disagreement · 17% archive overlap

    86
  80. 80

    Dunkin Donuts

    86% model disagreement · 17% archive overlap

    86
  81. 81

    Exxon

    86% model disagreement · 22% archive overlap

    86
  82. 82

    Facebook

    86% model disagreement · 11% archive overlap

    86
  83. 83

    Geico

    86% model disagreement · 22% archive overlap

    86
  84. 84

    Google

    86% model disagreement · 0% archive overlap

    86
  85. 85

    Heineken

    86% model disagreement · 28% archive overlap

    86
  86. 86

    Marriott

    86% model disagreement · 11% archive overlap

    86
  87. 87

    Nike

    86% model disagreement · 22% archive overlap

    86
  88. 88

    Shell

    86% model disagreement · 28% archive overlap

    86
  89. 89

    United States Postal Service

    86% model disagreement · 17% archive overlap

    86
  90. 90

    Segway

    85% model disagreement · 17% archive overlap

    85
  91. 91

    Allstate

    83% model disagreement · 17% archive overlap

    83
  92. 92

    Campari

    83% model disagreement · 11% archive overlap

    83
  93. 93

    Crest

    83% model disagreement · 22% archive overlap

    83
  94. 94

    Dyson

    83% model disagreement · 22% archive overlap

    83
  95. 95

    Evian

    83% model disagreement · 11% archive overlap

    83
  96. 96

    FIAT

    83% model disagreement · 17% archive overlap

    83
  97. 97

    Hilton

    83% model disagreement · 11% archive overlap

    83
  98. 98

    HP

    83% model disagreement · 11% archive overlap

    83
  99. 99

    Jordan

    83% model disagreement · 6% archive overlap

    83
  100. 100

    Pirelli

    83% model disagreement · 17% archive overlap

    83
  101. 101

    Saab

    83% model disagreement · 6% archive overlap

    83
  102. 102

    Samuel Adams

    83% model disagreement · 17% archive overlap

    83
  103. 103

    SAP

    83% model disagreement · 11% archive overlap

    83
  104. 104

    USA Today

    83% model disagreement · 28% archive overlap

    83
  105. 105

    Virgin

    83% model disagreement · 11% archive overlap

    83
  106. 106

    Wachovia

    83% model disagreement · 11% archive overlap

    83
  107. 107

    Walmart

    83% model disagreement · 11% archive overlap

    83
  108. 108

    Digg

    82% model disagreement · 6% archive overlap

    82
  109. 109

    Patagonia

    82% model disagreement · 17% archive overlap

    82
  110. 110

    Snickers

    82% model disagreement · 33% archive overlap

    82
  111. 111

    Volkswagen

    82% model disagreement · 22% archive overlap

    82
  112. 112

    YouTube

    82% model disagreement · 11% archive overlap

    82
  113. 113

    Adidas

    80% model disagreement · 17% archive overlap

    80
  114. 114

    Amazon

    80% model disagreement · 6% archive overlap

    80
  115. 115

    AOL

    80% model disagreement · 11% archive overlap

    80
  116. 116

    Avis

    80% model disagreement · 28% archive overlap

    80
  117. 117

    Bertolli

    80% model disagreement · 22% archive overlap

    80
  118. 118

    Best Western

    80% model disagreement · 11% archive overlap

    80
  119. 119

    Burts Bees

    80% model disagreement · 22% archive overlap

    80
  120. 120

    Canon

    80% model disagreement · 17% archive overlap

    80
  121. 121

    Comcast

    80% model disagreement · 11% archive overlap

    80
  122. 122

    Covergirl

    80% model disagreement · 11% archive overlap

    80
  123. 123

    Dell

    80% model disagreement · 6% archive overlap

    80
  124. 124

    Dodge

    80% model disagreement · 0% archive overlap

    80
  125. 125

    EPSON

    80% model disagreement · 11% archive overlap

    80
  126. 126

    FedEx Kinkos

    80% model disagreement · 17% archive overlap

    80
  127. 127

    Fender

    80% model disagreement · 17% archive overlap

    80
  128. 128

    Goya

    80% model disagreement · 11% archive overlap

    80
  129. 129

    Green Giant

    80% model disagreement · 28% archive overlap

    80
  130. 130

    Guinness

    80% model disagreement · 22% archive overlap

    80
  131. 131

    Johnson & Johnson

    80% model disagreement · 17% archive overlap

    80
  132. 132

    Sears

    80% model disagreement · 6% archive overlap

    80
  133. 133

    BlueCross BlueShield

    78% model disagreement · 22% archive overlap

    78
  134. 134

    Boing Boing

    78% model disagreement · 11% archive overlap

    78
  135. 135

    Coach

    78% model disagreement · 33% archive overlap

    78
  136. 136

    Delta

    78% model disagreement · 17% archive overlap

    78
  137. 137

    Duracell

    78% model disagreement · 33% archive overlap

    78
  138. 138

    FedEx

    78% model disagreement · 39% archive overlap

    78
  139. 139

    Fritos

    78% model disagreement · 22% archive overlap

    78
  140. 140

    JetBlue

    78% model disagreement · 22% archive overlap

    78
  141. 141

    MSN

    78% model disagreement · 22% archive overlap

    78
  142. 142

    New York Times

    78% model disagreement · 22% archive overlap

    78
  143. 143

    Skype

    78% model disagreement · 11% archive overlap

    78
  144. 144

    Verizon

    78% model disagreement · 17% archive overlap

    78
  145. 145

    Windows

    78% model disagreement · 17% archive overlap

    78
  146. 146

    NPR

    77% model disagreement · 22% archive overlap

    77
  147. 147

    Playboy

    77% model disagreement · 11% archive overlap

    77
  148. 148

    Asics

    75% model disagreement · 6% archive overlap

    75
  149. 149

    Axe

    75% model disagreement · 6% archive overlap

    75
  150. 150

    Bacardi

    75% model disagreement · 17% archive overlap

    75
  151. 151

    Barbie

    75% model disagreement · 11% archive overlap

    75
  152. 152

    Beijing 2008

    75% model disagreement · 11% archive overlap

    75
  153. 153

    Belkin

    75% model disagreement · 11% archive overlap

    75
  154. 154

    Burger King

    75% model disagreement · 6% archive overlap

    75
  155. 155

    Cadbury

    75% model disagreement · 6% archive overlap

    75
  156. 156

    CareerBuilder

    75% model disagreement · 11% archive overlap

    75
  157. 157

    Chase

    75% model disagreement · 17% archive overlap

    75
  158. 158

    Clorox

    75% model disagreement · 11% archive overlap

    75
  159. 159

    Corona

    75% model disagreement · 22% archive overlap

    75
  160. 160

    Creative

    75% model disagreement · 17% archive overlap

    75
  161. 161

    Diesel

    75% model disagreement · 6% archive overlap

    75
  162. 162

    DirecTV

    75% model disagreement · 11% archive overlap

    75
  163. 163

    ESPN

    75% model disagreement · 6% archive overlap

    75
  164. 164

    Fiji Water

    75% model disagreement · 22% archive overlap

    75
  165. 165

    Financial Times

    75% model disagreement · 11% archive overlap

    75
  166. 166

    Ford

    75% model disagreement · 11% archive overlap

    75
  167. 167

    Gatorade

    75% model disagreement · 17% archive overlap

    75
  168. 168

    Gibson

    75% model disagreement · 17% archive overlap

    75
  169. 169

    Jaguar

    75% model disagreement · 17% archive overlap

    75
  170. 170

    LG

    75% model disagreement · 17% archive overlap

    75
  171. 171

    Nautica

    75% model disagreement · 11% archive overlap

    75
  172. 172

    Nintendo

    75% model disagreement · 11% archive overlap

    75
  173. 173

    Oracle

    75% model disagreement · 11% archive overlap

    75
  174. 174

    Pabst

    75% model disagreement · 11% archive overlap

    75
  175. 175

    Palm

    75% model disagreement · 17% archive overlap

    75
  176. 176

    Playstation

    75% model disagreement · 6% archive overlap

    75
  177. 177

    Red Bull

    75% model disagreement · 6% archive overlap

    75
  178. 178

    Second Life

    75% model disagreement · 6% archive overlap

    75
  179. 179

    Southwest Airlines

    75% model disagreement · 17% archive overlap

    75
  180. 180

    Sprite

    75% model disagreement · 17% archive overlap

    75
  181. 181

    Wordpress

    75% model disagreement · 6% archive overlap

    75
  182. 182

    eLUXURY

    73% model disagreement · 6% archive overlap

    73
  183. 183

    Applebees

    71% model disagreement · 11% archive overlap

    71
  184. 184

    Bank of America

    71% model disagreement · 11% archive overlap

    71
  185. 185

    BlackBerry

    71% model disagreement · 0% archive overlap

    71
  186. 186

    BP

    71% model disagreement · 22% archive overlap

    71
  187. 187

    Budweiser

    71% model disagreement · 22% archive overlap

    71
  188. 188

    CNN

    71% model disagreement · 22% archive overlap

    71
  189. 189

    Fidelity

    71% model disagreement · 17% archive overlap

    71
  190. 190

    Gap

    71% model disagreement · 11% archive overlap

    71
  191. 191

    Pepsi

    71% model disagreement · 22% archive overlap

    71
  192. 192

    Porsche

    71% model disagreement · 33% archive overlap

    71
  193. 193

    Samsung

    71% model disagreement · 11% archive overlap

    71
  194. 194

    Whole Foods

    71% model disagreement · 28% archive overlap

    71
  195. 195

    American Idol

    70% model disagreement · 11% archive overlap

    70
  196. 196

    Bath & Body Works

    70% model disagreement · 0% archive overlap

    70
  197. 197

    Citibank

    70% model disagreement · 11% archive overlap

    70
  198. 198

    GM

    70% model disagreement · 17% archive overlap

    70
  199. 199

    AMD

    67% model disagreement · 11% archive overlap

    67
  200. 200

    American Airlines

    67% model disagreement · 11% archive overlap

    67
  201. 201

    Audi

    67% model disagreement · 22% archive overlap

    67
  202. 202

    Avon

    67% model disagreement · 17% archive overlap

    67
  203. 203

    Bang & Olufsen

    67% model disagreement · 6% archive overlap

    67
  204. 204

    Bentley

    67% model disagreement · 6% archive overlap

    67
  205. 205

    Breakstones

    67% model disagreement · 22% archive overlap

    67
  206. 206

    Brooks

    67% model disagreement · 6% archive overlap

    67
  207. 207

    Budget

    67% model disagreement · 11% archive overlap

    67
  208. 208

    Bumble Bee

    67% model disagreement · 11% archive overlap

    67
  209. 209

    Burton

    67% model disagreement · 6% archive overlap

    67
  210. 210

    Calvin Klein

    67% model disagreement · 6% archive overlap

    67
  211. 211

    Casio

    67% model disagreement · 17% archive overlap

    67
  212. 212

    Chick Fil A

    67% model disagreement · 11% archive overlap

    67
  213. 213

    Coffee-Mate

    67% model disagreement · 22% archive overlap

    67
  214. 214

    Dave and Busters

    67% model disagreement · 6% archive overlap

    67
  215. 215

    DHL

    67% model disagreement · 33% archive overlap

    67
  216. 216

    Dish Network

    67% model disagreement · 6% archive overlap

    67
  217. 217

    Disney

    67% model disagreement · 6% archive overlap

    67
  218. 218

    Flickr

    67% model disagreement · 11% archive overlap

    67
  219. 219

    Fossil

    67% model disagreement · 6% archive overlap

    67
  220. 220

    Goodyear

    67% model disagreement · 17% archive overlap

    67
  221. 221

    Jim Beam

    67% model disagreement · 17% archive overlap

    67
  222. 222

    Lacoste

    67% model disagreement · 11% archive overlap

    67
  223. 223

    Lenovo

    67% model disagreement · 11% archive overlap

    67
  224. 224

    NASA

    67% model disagreement · 11% archive overlap

    67
  225. 225

    Pfizer

    67% model disagreement · 11% archive overlap

    67
  226. 226

    Rolex

    67% model disagreement · 6% archive overlap

    67
  227. 227

    Sephora

    67% model disagreement · 17% archive overlap

    67
  228. 228

    Sharper Image

    67% model disagreement · 6% archive overlap

    67
  229. 229

    VH1

    67% model disagreement · 6% archive overlap

    67
  230. 230

    Xbox

    67% model disagreement · 11% archive overlap

    67
  231. 231

    American Apparel

    62% model disagreement · 11% archive overlap

    62
  232. 232

    Cathay Pacific

    62% model disagreement · 17% archive overlap

    62
  233. 233

    Converse

    62% model disagreement · 22% archive overlap

    62
  234. 234

    New Yorker

    62% model disagreement · 22% archive overlap

    62
  235. 235

    ABC

    60% model disagreement · 11% archive overlap

    60
  236. 236

    Becks

    60% model disagreement · 17% archive overlap

    60
  237. 237

    Bic

    60% model disagreement · 17% archive overlap

    60
  238. 238

    Craftsman

    60% model disagreement · 22% archive overlap

    60
  239. 239

    DivX

    60% model disagreement · 11% archive overlap

    60
  240. 240

    Dolby

    60% model disagreement · 17% archive overlap

    60
  241. 241

    Dominos Pizza

    60% model disagreement · 11% archive overlap

    60
  242. 242

    Firefox

    60% model disagreement · 11% archive overlap

    60
  243. 243

    Fox News

    60% model disagreement · 17% archive overlap

    60
  244. 244

    Jamba Juice

    60% model disagreement · 17% archive overlap

    60
  245. 245

    Neutrogena

    60% model disagreement · 17% archive overlap

    60
  246. 246

    Staples

    60% model disagreement · 17% archive overlap

    60
  247. 247

    Starbucks

    60% model disagreement · 17% archive overlap

    60
  248. 248

    SAS

    57% model disagreement · 11% archive overlap

    57
  249. 249

    Bud Light

    56% model disagreement · 17% archive overlap

    56
  250. 250

    Sony Ericsson

    56% model disagreement · 6% archive overlap

    56
  251. 251

    Acura

    50% model disagreement · 22% archive overlap

    50
  252. 252

    American Express

    50% model disagreement · 6% archive overlap

    50
  253. 253

    Bose

    50% model disagreement · 28% archive overlap

    50
  254. 254

    Cadillac

    50% model disagreement · 11% archive overlap

    50
  255. 255

    Cnet

    50% model disagreement · 11% archive overlap

    50
  256. 256

    Cuervo

    50% model disagreement · 11% archive overlap

    50
  257. 257

    Dairy Queen

    50% model disagreement · 6% archive overlap

    50
  258. 258

    Discover Card

    50% model disagreement · 6% archive overlap

    50
  259. 259

    eBay

    50% model disagreement · 6% archive overlap

    50
  260. 260

    Economist

    50% model disagreement · 6% archive overlap

    50
  261. 261

    Energizer

    50% model disagreement · 6% archive overlap

    50
  262. 262

    GMC

    50% model disagreement · 6% archive overlap

    50
  263. 263

    Ikea

    50% model disagreement · 11% archive overlap

    50
  264. 264

    Intel

    50% model disagreement · 17% archive overlap

    50
  265. 265

    M&Ms

    50% model disagreement · 17% archive overlap

    50
  266. 266

    MySpace

    50% model disagreement · 0% archive overlap

    50
  267. 267

    Netflix

    50% model disagreement · 0% archive overlap

    50
  268. 268

    Progressive

    50% model disagreement · 6% archive overlap

    50
  269. 269

    Safeway

    50% model disagreement · 17% archive overlap

    50
  270. 270

    Sony

    50% model disagreement · 11% archive overlap

    50
  271. 271

    TechCrunch

    50% model disagreement · 0% archive overlap

    50
  272. 272

    Toyota

    50% model disagreement · 6% archive overlap

    50
  273. 273

    Umbro

    50% model disagreement · 11% archive overlap

    50
  274. 274

    Los Angeles Times

    40% model disagreement · 17% archive overlap

    40
  275. 275

    Oprah

    40% model disagreement · 0% archive overlap

    40
  276. 276

    Splenda

    40% model disagreement · 28% archive overlap

    40
  277. 277

    Amnesty International

    33% model disagreement · 6% archive overlap

    33
  278. 278

    Bloomingdales

    33% model disagreement · 11% archive overlap

    33
  279. 279

    Charles Schwab

    33% model disagreement · 11% archive overlap

    33
  280. 280

    Cox Communications

    33% model disagreement · 17% archive overlap

    33
  281. 281

    Gawker

    33% model disagreement · 17% archive overlap

    33
  282. 282

    Levis

    33% model disagreement · 17% archive overlap

    33
  283. 283

    NBC

    33% model disagreement · 17% archive overlap

    33
  284. 284

    Ticketmaster

    33% model disagreement · 11% archive overlap

    33
  285. 285

    Home Depot

    25% model disagreement · 17% archive overlap

    25
  286. 286

    Absolut

    0% model disagreement · 6% archive overlap

    0
  287. 287

    Four Seasons

    0% model disagreement · 6% archive overlap

    0
  288. 288

    Fruit of the Loom

    0% model disagreement · 6% archive overlap

    0
  289. 289

    Gant

    0% model disagreement · 6% archive overlap

    0
  290. 290

    GE

    0% model disagreement · 6% archive overlap

    0
  291. 291

    Greenpeace

    0% model disagreement · 6% archive overlap

    0
  292. 292

    IBM

    0% model disagreement · 6% archive overlap

    0
  293. 293

    Johnnie Walker

    0% model disagreement · 11% archive overlap

    0
  294. 294

    London 2012

    0% model disagreement · 6% archive overlap

    0
  295. 295

    Mercedes

    0% model disagreement · 6% archive overlap

    0
  296. 296

    PBS

    0% model disagreement · 6% archive overlap

    0
  297. 297

    T-Mobile

    0% model disagreement · 6% archive overlap

    0
  298. 298

    Tommy Hilfiger

    0% model disagreement · 6% archive overlap

    0
  299. 299

    Volvo

    0% model disagreement · 6% archive overlap

    0

How this is calculated

Model disagreement is the Jaccard distance between each model’s 12 highest-weight associations after case and whitespace normalization. Archive gap compares the selected, counted archive phrases with the combined current AI top sets. It is a descriptive index—not sentiment, market research or a statistically representative opinion poll.