brandtags

GM

What comes to mind?

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What people said

A model answered “Detroit” 38 times and “bailout” five. The 2009 crowd said “crap”.

GM says versatile. ChatGPT says automotive. Gemini says detroit. People said american and crap.

How GM talks about itself

versatile

Jul 28, 2026 · the tone of gm.com, read 25 times

versatile9/25choice2/25performance2/25personalized2/25innovative2/25capable1/25reliable1/25premium1/25diverse1/25quality1/25

ChatGPT

automotive

Jul 28, 2026 · asked 50 times · word size = how many times it answered that

automotive20/50legacy14/50detroit8/50corporate4/50boring1/50mainstream1/50chevrolet1/50bland1/50

Gemini

detroit

Jul 28, 2026 · asked 49 times · word size = how many times it answered that

detroit38/49bailout5/49legacy3/49cars2/49automotive1/49

What people actually said

top 18 of 2009

Words no model produced: american, crap, trucks.

Ranks come from the list above. Any context is public record — not our judgement of GM.

Word size = how many people said it. Ringed words are the ones AI never produced.

carsamericancraptrucksoldgeneralmotorsboringdetroitbigdeadbankrupt

18 words shown · 2009 archive · no live responses yet

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Useful context, not reviews

What people are saying

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How people saw GM

Recovered from the original brandtags.net, captured Aug 1, 2009. Word size reflects the order that site ranked them in. We publish it as a record of what it displayed — we did not collect it and have not verified any of it.

carsamericancraptrucksoldgeneralmotorsboringdetroitbigdeadbankruptcheapfordjunk

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