brandtags

Financial Times

What comes to mind?

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What people said

What people said about Financial Times in 2009, recovered from the original BrandTags.

ChatGPT says authoritative. Gemini says pink. People said boring and money.

How Financial Times talks about itself

authoritative

Jul 28, 2026 · the tone of ft.com, read 25 times

authoritative23/25exclusive1/25trusted1/25

ChatGPT

authoritative

Jul 28, 2026 · asked 50 times · word size = how many times it answered that

authoritative26/50pink7/50journalism6/50prestige4/50authority3/50business2/50credibility1/50influential1/50

Gemini

pink

Jul 28, 2026 · asked 50 times · word size = how many times it answered that

pink19/50elite17/50salmon7/50business3/50elitist2/50authoritative1/50establishment1/50

What people actually said

top 18 of 2009

Words no model produced: boring, money, newspaper.

Ranks come from the list above. Any context is public record — not our judgement of Financial Times.

Word size = how many people said it. Ringed words are the ones AI never produced.

boringpinkmoneynewspapernewsseriouslondonbusinesspaperbritishmagazinefinance

18 words shown · 2009 archive · no live responses yet

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Useful context, not reviews

What people are saying

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How people saw Financial Times

Recovered from the original brandtags.com, captured Aug 1, 2009. Word size reflects the order that site ranked them in. We publish it as a record of what it displayed — we did not collect it and have not verified any of it.

boringpinkmoneynewspapernewsseriouslondonbusinesspaperbritishmagazinefinancestuffynothingconservative

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