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ExploreAI vs PeopleRankingsThe Brand PlaceFor brands

Perception rankings

Biggest AI–human gap

Launch-set ranking only. Scores are calculated from exact normalized tag overlap and show their method below—never invented popularity.

  1. 01

    Apple

    59% model disagreement · 38% archive overlap

    62
  2. 02

    Google

    86% model disagreement · 38% archive overlap

    62
  3. 03

    BMW

    80% model disagreement · 63% archive overlap

    37
  4. 04

    Nike

    50% model disagreement · 63% archive overlap

    37

How this is calculated

Model disagreement is the Jaccard distance between each model’s 12 highest-weight associations after case and whitespace normalization. Archive gap compares the selected, counted archive phrases with the combined current AI top sets. It is a descriptive index—not sentiment, market research or a statistically representative opinion poll.