Perception rankings
Biggest AI–human gap
Launch-set ranking only. Scores are calculated from exact normalized tag overlap and show their method below—never invented popularity.
- 01
Bath & Body Works
70% model disagreement · 0% archive overlap
- 02
BlackBerry
71% model disagreement · 0% archive overlap
- 03
Dodge
80% model disagreement · 0% archive overlap
- 04
Google
86% model disagreement · 0% archive overlap
- 05
MySpace
50% model disagreement · 0% archive overlap
- 06
Netflix
50% model disagreement · 0% archive overlap
- 07
Oprah
40% model disagreement · 0% archive overlap
- 08
TechCrunch
50% model disagreement · 0% archive overlap
- 09
Absolut
0% model disagreement · 6% archive overlap
- 10
Alltel Wireless
89% model disagreement · 6% archive overlap
- 11
Amazon
80% model disagreement · 6% archive overlap
- 12
American Express
50% model disagreement · 6% archive overlap
- 13
Amnesty International
33% model disagreement · 6% archive overlap
- 14
Asics
75% model disagreement · 6% archive overlap
- 15
Axe
75% model disagreement · 6% archive overlap
- 16
Bang & Olufsen
67% model disagreement · 6% archive overlap
- 17
Benihana
86% model disagreement · 6% archive overlap
- 18
Bentley
67% model disagreement · 6% archive overlap
- 19
Brooks
67% model disagreement · 6% archive overlap
- 20
Burger King
75% model disagreement · 6% archive overlap
- 21
Burton
67% model disagreement · 6% archive overlap
- 22
Cadbury
75% model disagreement · 6% archive overlap
- 23
Calvin Klein
67% model disagreement · 6% archive overlap
- 24
Cannondale
87% model disagreement · 6% archive overlap
- 25
Circuit City
100% model disagreement · 6% archive overlap
- 26
Dairy Queen
50% model disagreement · 6% archive overlap
- 27
Dave and Busters
67% model disagreement · 6% archive overlap
- 28
Dell
80% model disagreement · 6% archive overlap
- 29
Diesel
75% model disagreement · 6% archive overlap
- 30
Digg
82% model disagreement · 6% archive overlap
- 31
Discover Card
50% model disagreement · 6% archive overlap
- 32
Dish Network
67% model disagreement · 6% archive overlap
- 33
Disney
67% model disagreement · 6% archive overlap
- 34
eBay
50% model disagreement · 6% archive overlap
- 35
Economist
50% model disagreement · 6% archive overlap
- 36
eLUXURY
73% model disagreement · 6% archive overlap
- 37
Energizer
50% model disagreement · 6% archive overlap
- 38
ESPN
75% model disagreement · 6% archive overlap
- 39
Fossil
67% model disagreement · 6% archive overlap
- 40
Four Seasons
0% model disagreement · 6% archive overlap
- 41
Fruit of the Loom
0% model disagreement · 6% archive overlap
- 42
Gant
0% model disagreement · 6% archive overlap
- 43
GE
0% model disagreement · 6% archive overlap
- 44
GMC
50% model disagreement · 6% archive overlap
- 45
Greenpeace
0% model disagreement · 6% archive overlap
- 46
Holiday Inn
93% model disagreement · 6% archive overlap
- 47
IBM
0% model disagreement · 6% archive overlap
- 48
Internet Explorer
100% model disagreement · 6% archive overlap
- 49
Jordan
83% model disagreement · 6% archive overlap
- 50
London 2012
0% model disagreement · 6% archive overlap
- 51
Mercedes
0% model disagreement · 6% archive overlap
- 52
PBS
0% model disagreement · 6% archive overlap
- 53
Playstation
75% model disagreement · 6% archive overlap
- 54
Progressive
50% model disagreement · 6% archive overlap
- 55
Red Bull
75% model disagreement · 6% archive overlap
- 56
Rolex
67% model disagreement · 6% archive overlap
- 57
Saab
83% model disagreement · 6% archive overlap
- 58
Sears
80% model disagreement · 6% archive overlap
- 59
Second Life
75% model disagreement · 6% archive overlap
- 60
Sharper Image
67% model disagreement · 6% archive overlap
- 61
Sony Ericsson
56% model disagreement · 6% archive overlap
- 62
T-Mobile
0% model disagreement · 6% archive overlap
- 63
Tommy Hilfiger
0% model disagreement · 6% archive overlap
- 64
Toyota
50% model disagreement · 6% archive overlap
- 65
Twitter
100% model disagreement · 6% archive overlap
- 66
VH1
67% model disagreement · 6% archive overlap
- 67
Volvo
0% model disagreement · 6% archive overlap
- 68
Wordpress
75% model disagreement · 6% archive overlap
- 69
ABC
60% model disagreement · 11% archive overlap
- 70
Acer
86% model disagreement · 11% archive overlap
- 71
AMD
67% model disagreement · 11% archive overlap
- 72
American Airlines
67% model disagreement · 11% archive overlap
- 73
American Apparel
62% model disagreement · 11% archive overlap
- 74
American Idol
70% model disagreement · 11% archive overlap
- 75
AOL
80% model disagreement · 11% archive overlap
- 76
Applebees
71% model disagreement · 11% archive overlap
- 77
Aston Martin
100% model disagreement · 11% archive overlap
- 78
Band-Aid
86% model disagreement · 11% archive overlap
- 79
Bank of America
71% model disagreement · 11% archive overlap
- 80
Barbie
75% model disagreement · 11% archive overlap
- 81
BBC
91% model disagreement · 11% archive overlap
- 82
Beijing 2008
75% model disagreement · 11% archive overlap
- 83
Belkin
75% model disagreement · 11% archive overlap
- 84
Best Buy
86% model disagreement · 11% archive overlap
- 85
Best Western
80% model disagreement · 11% archive overlap
- 86
Bloomingdales
33% model disagreement · 11% archive overlap
- 87
Boing Boing
78% model disagreement · 11% archive overlap
- 88
Bravo
100% model disagreement · 11% archive overlap
- 89
Budget
67% model disagreement · 11% archive overlap
- 90
Bumble Bee
67% model disagreement · 11% archive overlap
- 91
Cadillac
50% model disagreement · 11% archive overlap
- 92
Campari
83% model disagreement · 11% archive overlap
- 93
CareerBuilder
75% model disagreement · 11% archive overlap
- 94
Charles Schwab
33% model disagreement · 11% archive overlap
- 95
Chevrolet
100% model disagreement · 11% archive overlap
- 96
Chick Fil A
67% model disagreement · 11% archive overlap
- 97
Chipotle
100% model disagreement · 11% archive overlap
- 98
Citibank
70% model disagreement · 11% archive overlap
- 99
Clorox
75% model disagreement · 11% archive overlap
- 100
Cnet
50% model disagreement · 11% archive overlap
- 101
Comcast
80% model disagreement · 11% archive overlap
- 102
Continental Airlines
100% model disagreement · 11% archive overlap
- 103
Covergirl
80% model disagreement · 11% archive overlap
- 104
Cuervo
50% model disagreement · 11% archive overlap
- 105
Diet Coke
100% model disagreement · 11% archive overlap
- 106
DirecTV
75% model disagreement · 11% archive overlap
- 107
DivX
60% model disagreement · 11% archive overlap
- 108
Dominos Pizza
60% model disagreement · 11% archive overlap
- 109
Dr Pepper
100% model disagreement · 11% archive overlap
- 110
Duck Brand
87% model disagreement · 11% archive overlap
- 111
EPSON
80% model disagreement · 11% archive overlap
- 112
Evian
83% model disagreement · 11% archive overlap
- 113
Facebook
86% model disagreement · 11% archive overlap
- 114
Financial Times
75% model disagreement · 11% archive overlap
- 115
Firefox
60% model disagreement · 11% archive overlap
- 116
Flickr
67% model disagreement · 11% archive overlap
- 117
Floridas Natural
87% model disagreement · 11% archive overlap
- 118
Ford
75% model disagreement · 11% archive overlap
- 119
Gap
71% model disagreement · 11% archive overlap
- 120
Goya
80% model disagreement · 11% archive overlap
- 121
H & M
100% model disagreement · 11% archive overlap
- 122
Hilton
83% model disagreement · 11% archive overlap
- 123
HP
83% model disagreement · 11% archive overlap
- 124
Ikea
50% model disagreement · 11% archive overlap
- 125
Johnnie Walker
0% model disagreement · 11% archive overlap
- 126
Kodak
100% model disagreement · 11% archive overlap
- 127
Lacoste
67% model disagreement · 11% archive overlap
- 128
Lenovo
67% model disagreement · 11% archive overlap
- 129
Marriott
86% model disagreement · 11% archive overlap
- 130
Medieval Times
89% model disagreement · 11% archive overlap
- 131
NASA
67% model disagreement · 11% archive overlap
- 132
Nautica
75% model disagreement · 11% archive overlap
- 133
NBA
89% model disagreement · 11% archive overlap
- 134
Nintendo
75% model disagreement · 11% archive overlap
- 135
Nissan
87% model disagreement · 11% archive overlap
- 136
Oracle
75% model disagreement · 11% archive overlap
- 137
Pabst
75% model disagreement · 11% archive overlap
- 138
Pfizer
67% model disagreement · 11% archive overlap
- 139
Pizza Hut
89% model disagreement · 11% archive overlap
- 140
Playboy
77% model disagreement · 11% archive overlap
- 141
Puma
100% model disagreement · 11% archive overlap
- 142
Samsung
71% model disagreement · 11% archive overlap
- 143
SAP
83% model disagreement · 11% archive overlap
- 144
SAS
57% model disagreement · 11% archive overlap
- 145
Skype
78% model disagreement · 11% archive overlap
- 146
Sony
50% model disagreement · 11% archive overlap
- 147
Target
92% model disagreement · 11% archive overlap
- 148
Ticketmaster
33% model disagreement · 11% archive overlap
- 149
Umbro
50% model disagreement · 11% archive overlap
- 150
Virgin
83% model disagreement · 11% archive overlap
- 151
Virgin Atlantic
90% model disagreement · 11% archive overlap
- 152
Visa
100% model disagreement · 11% archive overlap
- 153
Wachovia
83% model disagreement · 11% archive overlap
- 154
Walmart
83% model disagreement · 11% archive overlap
- 155
Wii
100% model disagreement · 11% archive overlap
- 156
Xbox
67% model disagreement · 11% archive overlap
- 157
YouTube
82% model disagreement · 11% archive overlap
- 158
3M
100% model disagreement · 17% archive overlap
- 159
Adidas
80% model disagreement · 17% archive overlap
- 160
AIM
89% model disagreement · 17% archive overlap
- 161
Alli
100% model disagreement · 17% archive overlap
- 162
Allstate
83% model disagreement · 17% archive overlap
- 163
Apple
100% model disagreement · 17% archive overlap
- 164
Avon
67% model disagreement · 17% archive overlap
- 165
Bacardi
75% model disagreement · 17% archive overlap
- 166
Banana Republic
92% model disagreement · 17% archive overlap
- 167
Barclays
86% model disagreement · 17% archive overlap
- 168
Becks
60% model disagreement · 17% archive overlap
- 169
Bic
60% model disagreement · 17% archive overlap
- 170
Bluetooth
86% model disagreement · 17% archive overlap
- 171
BMW
87% model disagreement · 17% archive overlap
- 172
British Airways
93% model disagreement · 17% archive overlap
- 173
Bud Light
56% model disagreement · 17% archive overlap
- 174
Canon
80% model disagreement · 17% archive overlap
- 175
Capital One
86% model disagreement · 17% archive overlap
- 176
Casio
67% model disagreement · 17% archive overlap
- 177
Cathay Pacific
62% model disagreement · 17% archive overlap
- 178
Champion
86% model disagreement · 17% archive overlap
- 179
Chase
75% model disagreement · 17% archive overlap
- 180
Coffee Bean & Tea Leaf
100% model disagreement · 17% archive overlap
- 181
Cold Stone Creamery
90% model disagreement · 17% archive overlap
- 182
Cox Communications
33% model disagreement · 17% archive overlap
- 183
Creative
75% model disagreement · 17% archive overlap
- 184
Delta
78% model disagreement · 17% archive overlap
- 185
Discovery Channel
100% model disagreement · 17% archive overlap
- 186
DLP
89% model disagreement · 17% archive overlap
- 187
Dolby
60% model disagreement · 17% archive overlap
- 188
Doritos
100% model disagreement · 17% archive overlap
- 189
Dunkin Donuts
86% model disagreement · 17% archive overlap
- 190
EA Sports
90% model disagreement · 17% archive overlap
- 191
FedEx Kinkos
80% model disagreement · 17% archive overlap
- 192
Fender
80% model disagreement · 17% archive overlap
- 193
FIAT
83% model disagreement · 17% archive overlap
- 194
Fidelity
71% model disagreement · 17% archive overlap
- 195
Fox News
60% model disagreement · 17% archive overlap
- 196
Gatorade
75% model disagreement · 17% archive overlap
- 197
Gawker
33% model disagreement · 17% archive overlap
- 198
Geek Squad
91% model disagreement · 17% archive overlap
- 199
Gibson
75% model disagreement · 17% archive overlap
- 200
GM
70% model disagreement · 17% archive overlap
- 201
Goodyear
67% model disagreement · 17% archive overlap
- 202
Harley-Davidson
100% model disagreement · 17% archive overlap
- 203
Home Depot
25% model disagreement · 17% archive overlap
- 204
Intel
50% model disagreement · 17% archive overlap
- 205
Jaguar
75% model disagreement · 17% archive overlap
- 206
Jamba Juice
60% model disagreement · 17% archive overlap
- 207
Jim Beam
67% model disagreement · 17% archive overlap
- 208
Johnson & Johnson
80% model disagreement · 17% archive overlap
- 209
Kmart
100% model disagreement · 17% archive overlap
- 210
Levis
33% model disagreement · 17% archive overlap
- 211
LG
75% model disagreement · 17% archive overlap
- 212
Los Angeles Times
40% model disagreement · 17% archive overlap
- 213
M&Ms
50% model disagreement · 17% archive overlap
- 214
Motorola
89% model disagreement · 17% archive overlap
- 215
MTV
87% model disagreement · 17% archive overlap
- 216
NBC
33% model disagreement · 17% archive overlap
- 217
Neutrogena
60% model disagreement · 17% archive overlap
- 218
New Balance
100% model disagreement · 17% archive overlap
- 219
Palm
75% model disagreement · 17% archive overlap
- 220
Patagonia
82% model disagreement · 17% archive overlap
- 221
Philips
90% model disagreement · 17% archive overlap
- 222
Pirelli
83% model disagreement · 17% archive overlap
- 223
Red Lobster
100% model disagreement · 17% archive overlap
- 224
Safeway
50% model disagreement · 17% archive overlap
- 225
Samuel Adams
83% model disagreement · 17% archive overlap
- 226
Segway
85% model disagreement · 17% archive overlap
- 227
Sephora
67% model disagreement · 17% archive overlap
- 228
Southwest Airlines
75% model disagreement · 17% archive overlap
- 229
Sprite
75% model disagreement · 17% archive overlap
- 230
Staples
60% model disagreement · 17% archive overlap
- 231
Starbucks
60% model disagreement · 17% archive overlap
- 232
United States Postal Service
86% model disagreement · 17% archive overlap
- 233
Verizon
78% model disagreement · 17% archive overlap
- 234
Wikipedia
89% model disagreement · 17% archive overlap
- 235
Windows
78% model disagreement · 17% archive overlap
- 236
AAA
100% model disagreement · 22% archive overlap
- 237
Acura
50% model disagreement · 22% archive overlap
- 238
Audi
67% model disagreement · 22% archive overlap
- 239
Bertolli
80% model disagreement · 22% archive overlap
- 240
BlueCross BlueShield
78% model disagreement · 22% archive overlap
- 241
BP
71% model disagreement · 22% archive overlap
- 242
Breakstones
67% model disagreement · 22% archive overlap
- 243
Budweiser
71% model disagreement · 22% archive overlap
- 244
Burts Bees
80% model disagreement · 22% archive overlap
- 245
Cheetos
100% model disagreement · 22% archive overlap
- 246
Chevron
100% model disagreement · 22% archive overlap
- 247
CNN
71% model disagreement · 22% archive overlap
- 248
Coffee-Mate
67% model disagreement · 22% archive overlap
- 249
Converse
62% model disagreement · 22% archive overlap
- 250
Corona
75% model disagreement · 22% archive overlap
- 251
Corvette
90% model disagreement · 22% archive overlap
- 252
Craftsman
60% model disagreement · 22% archive overlap
- 253
Crayola
100% model disagreement · 22% archive overlap
- 254
Crest
83% model disagreement · 22% archive overlap
- 255
Dove
89% model disagreement · 22% archive overlap
- 256
Dyson
83% model disagreement · 22% archive overlap
- 257
Easy Mac
92% model disagreement · 22% archive overlap
- 258
ETrade
100% model disagreement · 22% archive overlap
- 259
Exxon
86% model disagreement · 22% archive overlap
- 260
Fiji Water
75% model disagreement · 22% archive overlap
- 261
Fritos
78% model disagreement · 22% archive overlap
- 262
Geico
86% model disagreement · 22% archive overlap
- 263
Guinness
80% model disagreement · 22% archive overlap
- 264
JetBlue
78% model disagreement · 22% archive overlap
- 265
Linux
87% model disagreement · 22% archive overlap
- 266
Mastercard
87% model disagreement · 22% archive overlap
- 267
McDonald’s
100% model disagreement · 22% archive overlap
- 268
MSN
78% model disagreement · 22% archive overlap
- 269
New York Times
78% model disagreement · 22% archive overlap
- 270
New Yorker
62% model disagreement · 22% archive overlap
- 271
Nike
86% model disagreement · 22% archive overlap
- 272
NPR
77% model disagreement · 22% archive overlap
- 273
Pepsi
71% model disagreement · 22% archive overlap
- 274
Skyy Vodka
90% model disagreement · 22% archive overlap
- 275
Volkswagen
82% model disagreement · 22% archive overlap
- 276
Arm & Hammer
93% model disagreement · 28% archive overlap
- 277
Avis
80% model disagreement · 28% archive overlap
- 278
Bose
50% model disagreement · 28% archive overlap
- 279
Brawny
87% model disagreement · 28% archive overlap
- 280
Coca-Cola
89% model disagreement · 28% archive overlap
- 281
Ferrari
91% model disagreement · 28% archive overlap
- 282
Green Giant
80% model disagreement · 28% archive overlap
- 283
Heineken
86% model disagreement · 28% archive overlap
- 284
Microsoft
100% model disagreement · 28% archive overlap
- 285
Miller Lite
90% model disagreement · 28% archive overlap
- 286
North Face
91% model disagreement · 28% archive overlap
- 287
Shell
86% model disagreement · 28% archive overlap
- 288
Splenda
40% model disagreement · 28% archive overlap
- 289
Subway
89% model disagreement · 28% archive overlap
- 290
USA Today
83% model disagreement · 28% archive overlap
- 291
Whole Foods
71% model disagreement · 28% archive overlap
- 292
Amtrak
91% model disagreement · 33% archive overlap
- 293
Coach
78% model disagreement · 33% archive overlap
- 294
DHL
67% model disagreement · 33% archive overlap
- 295
Duracell
78% model disagreement · 33% archive overlap
- 296
Poland Spring
89% model disagreement · 33% archive overlap
- 297
Porsche
71% model disagreement · 33% archive overlap
- 298
Snickers
82% model disagreement · 33% archive overlap
- 299
FedEx
78% model disagreement · 39% archive overlap
How this is calculated
Model disagreement is the Jaccard distance between each model’s 12 highest-weight associations after case and whitespace normalization. Archive gap compares the selected, counted archive phrases with the combined current AI top sets. It is a descriptive index—not sentiment, market research or a statistically representative opinion poll.