brandtags

Perception rankings

Biggest AI–human gap

Launch-set ranking only. Scores are calculated from exact normalized tag overlap and show their method below—never invented popularity.

  1. 01

    Bath & Body Works

    70% model disagreement · 0% archive overlap

    100
  2. 02

    BlackBerry

    71% model disagreement · 0% archive overlap

    100
  3. 03

    Dodge

    80% model disagreement · 0% archive overlap

    100
  4. 04

    Google

    86% model disagreement · 0% archive overlap

    100
  5. 05

    MySpace

    50% model disagreement · 0% archive overlap

    100
  6. 06

    Netflix

    50% model disagreement · 0% archive overlap

    100
  7. 07

    Oprah

    40% model disagreement · 0% archive overlap

    100
  8. 08

    TechCrunch

    50% model disagreement · 0% archive overlap

    100
  9. 09

    Absolut

    0% model disagreement · 6% archive overlap

    94
  10. 10

    Alltel Wireless

    89% model disagreement · 6% archive overlap

    94
  11. 11

    Amazon

    80% model disagreement · 6% archive overlap

    94
  12. 12

    American Express

    50% model disagreement · 6% archive overlap

    94
  13. 13

    Amnesty International

    33% model disagreement · 6% archive overlap

    94
  14. 14

    Asics

    75% model disagreement · 6% archive overlap

    94
  15. 15

    Axe

    75% model disagreement · 6% archive overlap

    94
  16. 16

    Bang & Olufsen

    67% model disagreement · 6% archive overlap

    94
  17. 17

    Benihana

    86% model disagreement · 6% archive overlap

    94
  18. 18

    Bentley

    67% model disagreement · 6% archive overlap

    94
  19. 19

    Brooks

    67% model disagreement · 6% archive overlap

    94
  20. 20

    Burger King

    75% model disagreement · 6% archive overlap

    94
  21. 21

    Burton

    67% model disagreement · 6% archive overlap

    94
  22. 22

    Cadbury

    75% model disagreement · 6% archive overlap

    94
  23. 23

    Calvin Klein

    67% model disagreement · 6% archive overlap

    94
  24. 24

    Cannondale

    87% model disagreement · 6% archive overlap

    94
  25. 25

    Circuit City

    100% model disagreement · 6% archive overlap

    94
  26. 26

    Dairy Queen

    50% model disagreement · 6% archive overlap

    94
  27. 27

    Dave and Busters

    67% model disagreement · 6% archive overlap

    94
  28. 28

    Dell

    80% model disagreement · 6% archive overlap

    94
  29. 29

    Diesel

    75% model disagreement · 6% archive overlap

    94
  30. 30

    Digg

    82% model disagreement · 6% archive overlap

    94
  31. 31

    Discover Card

    50% model disagreement · 6% archive overlap

    94
  32. 32

    Dish Network

    67% model disagreement · 6% archive overlap

    94
  33. 33

    Disney

    67% model disagreement · 6% archive overlap

    94
  34. 34

    eBay

    50% model disagreement · 6% archive overlap

    94
  35. 35

    Economist

    50% model disagreement · 6% archive overlap

    94
  36. 36

    eLUXURY

    73% model disagreement · 6% archive overlap

    94
  37. 37

    Energizer

    50% model disagreement · 6% archive overlap

    94
  38. 38

    ESPN

    75% model disagreement · 6% archive overlap

    94
  39. 39

    Fossil

    67% model disagreement · 6% archive overlap

    94
  40. 40

    Four Seasons

    0% model disagreement · 6% archive overlap

    94
  41. 41

    Fruit of the Loom

    0% model disagreement · 6% archive overlap

    94
  42. 42

    Gant

    0% model disagreement · 6% archive overlap

    94
  43. 43

    GE

    0% model disagreement · 6% archive overlap

    94
  44. 44

    GMC

    50% model disagreement · 6% archive overlap

    94
  45. 45

    Greenpeace

    0% model disagreement · 6% archive overlap

    94
  46. 46

    Holiday Inn

    93% model disagreement · 6% archive overlap

    94
  47. 47

    IBM

    0% model disagreement · 6% archive overlap

    94
  48. 48

    Internet Explorer

    100% model disagreement · 6% archive overlap

    94
  49. 49

    Jordan

    83% model disagreement · 6% archive overlap

    94
  50. 50

    London 2012

    0% model disagreement · 6% archive overlap

    94
  51. 51

    Mercedes

    0% model disagreement · 6% archive overlap

    94
  52. 52

    PBS

    0% model disagreement · 6% archive overlap

    94
  53. 53

    Playstation

    75% model disagreement · 6% archive overlap

    94
  54. 54

    Progressive

    50% model disagreement · 6% archive overlap

    94
  55. 55

    Red Bull

    75% model disagreement · 6% archive overlap

    94
  56. 56

    Rolex

    67% model disagreement · 6% archive overlap

    94
  57. 57

    Saab

    83% model disagreement · 6% archive overlap

    94
  58. 58

    Sears

    80% model disagreement · 6% archive overlap

    94
  59. 59

    Second Life

    75% model disagreement · 6% archive overlap

    94
  60. 60

    Sharper Image

    67% model disagreement · 6% archive overlap

    94
  61. 61

    Sony Ericsson

    56% model disagreement · 6% archive overlap

    94
  62. 62

    T-Mobile

    0% model disagreement · 6% archive overlap

    94
  63. 63

    Tommy Hilfiger

    0% model disagreement · 6% archive overlap

    94
  64. 64

    Toyota

    50% model disagreement · 6% archive overlap

    94
  65. 65

    Twitter

    100% model disagreement · 6% archive overlap

    94
  66. 66

    VH1

    67% model disagreement · 6% archive overlap

    94
  67. 67

    Volvo

    0% model disagreement · 6% archive overlap

    94
  68. 68

    Wordpress

    75% model disagreement · 6% archive overlap

    94
  69. 69

    ABC

    60% model disagreement · 11% archive overlap

    89
  70. 70

    Acer

    86% model disagreement · 11% archive overlap

    89
  71. 71

    AMD

    67% model disagreement · 11% archive overlap

    89
  72. 72

    American Airlines

    67% model disagreement · 11% archive overlap

    89
  73. 73

    American Apparel

    62% model disagreement · 11% archive overlap

    89
  74. 74

    American Idol

    70% model disagreement · 11% archive overlap

    89
  75. 75

    AOL

    80% model disagreement · 11% archive overlap

    89
  76. 76

    Applebees

    71% model disagreement · 11% archive overlap

    89
  77. 77

    Aston Martin

    100% model disagreement · 11% archive overlap

    89
  78. 78

    Band-Aid

    86% model disagreement · 11% archive overlap

    89
  79. 79

    Bank of America

    71% model disagreement · 11% archive overlap

    89
  80. 80

    Barbie

    75% model disagreement · 11% archive overlap

    89
  81. 81

    BBC

    91% model disagreement · 11% archive overlap

    89
  82. 82

    Beijing 2008

    75% model disagreement · 11% archive overlap

    89
  83. 83

    Belkin

    75% model disagreement · 11% archive overlap

    89
  84. 84

    Best Buy

    86% model disagreement · 11% archive overlap

    89
  85. 85

    Best Western

    80% model disagreement · 11% archive overlap

    89
  86. 86

    Bloomingdales

    33% model disagreement · 11% archive overlap

    89
  87. 87

    Boing Boing

    78% model disagreement · 11% archive overlap

    89
  88. 88

    Bravo

    100% model disagreement · 11% archive overlap

    89
  89. 89

    Budget

    67% model disagreement · 11% archive overlap

    89
  90. 90

    Bumble Bee

    67% model disagreement · 11% archive overlap

    89
  91. 91

    Cadillac

    50% model disagreement · 11% archive overlap

    89
  92. 92

    Campari

    83% model disagreement · 11% archive overlap

    89
  93. 93

    CareerBuilder

    75% model disagreement · 11% archive overlap

    89
  94. 94

    Charles Schwab

    33% model disagreement · 11% archive overlap

    89
  95. 95

    Chevrolet

    100% model disagreement · 11% archive overlap

    89
  96. 96

    Chick Fil A

    67% model disagreement · 11% archive overlap

    89
  97. 97

    Chipotle

    100% model disagreement · 11% archive overlap

    89
  98. 98

    Citibank

    70% model disagreement · 11% archive overlap

    89
  99. 99

    Clorox

    75% model disagreement · 11% archive overlap

    89
  100. 100

    Cnet

    50% model disagreement · 11% archive overlap

    89
  101. 101

    Comcast

    80% model disagreement · 11% archive overlap

    89
  102. 102

    Continental Airlines

    100% model disagreement · 11% archive overlap

    89
  103. 103

    Covergirl

    80% model disagreement · 11% archive overlap

    89
  104. 104

    Cuervo

    50% model disagreement · 11% archive overlap

    89
  105. 105

    Diet Coke

    100% model disagreement · 11% archive overlap

    89
  106. 106

    DirecTV

    75% model disagreement · 11% archive overlap

    89
  107. 107

    DivX

    60% model disagreement · 11% archive overlap

    89
  108. 108

    Dominos Pizza

    60% model disagreement · 11% archive overlap

    89
  109. 109

    Dr Pepper

    100% model disagreement · 11% archive overlap

    89
  110. 110

    Duck Brand

    87% model disagreement · 11% archive overlap

    89
  111. 111

    EPSON

    80% model disagreement · 11% archive overlap

    89
  112. 112

    Evian

    83% model disagreement · 11% archive overlap

    89
  113. 113

    Facebook

    86% model disagreement · 11% archive overlap

    89
  114. 114

    Financial Times

    75% model disagreement · 11% archive overlap

    89
  115. 115

    Firefox

    60% model disagreement · 11% archive overlap

    89
  116. 116

    Flickr

    67% model disagreement · 11% archive overlap

    89
  117. 117

    Floridas Natural

    87% model disagreement · 11% archive overlap

    89
  118. 118

    Ford

    75% model disagreement · 11% archive overlap

    89
  119. 119

    Gap

    71% model disagreement · 11% archive overlap

    89
  120. 120

    Goya

    80% model disagreement · 11% archive overlap

    89
  121. 121

    H & M

    100% model disagreement · 11% archive overlap

    89
  122. 122

    Hilton

    83% model disagreement · 11% archive overlap

    89
  123. 123

    HP

    83% model disagreement · 11% archive overlap

    89
  124. 124

    Ikea

    50% model disagreement · 11% archive overlap

    89
  125. 125

    Johnnie Walker

    0% model disagreement · 11% archive overlap

    89
  126. 126

    Kodak

    100% model disagreement · 11% archive overlap

    89
  127. 127

    Lacoste

    67% model disagreement · 11% archive overlap

    89
  128. 128

    Lenovo

    67% model disagreement · 11% archive overlap

    89
  129. 129

    Marriott

    86% model disagreement · 11% archive overlap

    89
  130. 130

    Medieval Times

    89% model disagreement · 11% archive overlap

    89
  131. 131

    NASA

    67% model disagreement · 11% archive overlap

    89
  132. 132

    Nautica

    75% model disagreement · 11% archive overlap

    89
  133. 133

    NBA

    89% model disagreement · 11% archive overlap

    89
  134. 134

    Nintendo

    75% model disagreement · 11% archive overlap

    89
  135. 135

    Nissan

    87% model disagreement · 11% archive overlap

    89
  136. 136

    Oracle

    75% model disagreement · 11% archive overlap

    89
  137. 137

    Pabst

    75% model disagreement · 11% archive overlap

    89
  138. 138

    Pfizer

    67% model disagreement · 11% archive overlap

    89
  139. 139

    Pizza Hut

    89% model disagreement · 11% archive overlap

    89
  140. 140

    Playboy

    77% model disagreement · 11% archive overlap

    89
  141. 141

    Puma

    100% model disagreement · 11% archive overlap

    89
  142. 142

    Samsung

    71% model disagreement · 11% archive overlap

    89
  143. 143

    SAP

    83% model disagreement · 11% archive overlap

    89
  144. 144

    SAS

    57% model disagreement · 11% archive overlap

    89
  145. 145

    Skype

    78% model disagreement · 11% archive overlap

    89
  146. 146

    Sony

    50% model disagreement · 11% archive overlap

    89
  147. 147

    Target

    92% model disagreement · 11% archive overlap

    89
  148. 148

    Ticketmaster

    33% model disagreement · 11% archive overlap

    89
  149. 149

    Umbro

    50% model disagreement · 11% archive overlap

    89
  150. 150

    Virgin

    83% model disagreement · 11% archive overlap

    89
  151. 151

    Virgin Atlantic

    90% model disagreement · 11% archive overlap

    89
  152. 152

    Visa

    100% model disagreement · 11% archive overlap

    89
  153. 153

    Wachovia

    83% model disagreement · 11% archive overlap

    89
  154. 154

    Walmart

    83% model disagreement · 11% archive overlap

    89
  155. 155

    Wii

    100% model disagreement · 11% archive overlap

    89
  156. 156

    Xbox

    67% model disagreement · 11% archive overlap

    89
  157. 157

    YouTube

    82% model disagreement · 11% archive overlap

    89
  158. 158

    3M

    100% model disagreement · 17% archive overlap

    83
  159. 159

    Adidas

    80% model disagreement · 17% archive overlap

    83
  160. 160

    AIM

    89% model disagreement · 17% archive overlap

    83
  161. 161

    Alli

    100% model disagreement · 17% archive overlap

    83
  162. 162

    Allstate

    83% model disagreement · 17% archive overlap

    83
  163. 163

    Apple

    100% model disagreement · 17% archive overlap

    83
  164. 164

    Avon

    67% model disagreement · 17% archive overlap

    83
  165. 165

    Bacardi

    75% model disagreement · 17% archive overlap

    83
  166. 166

    Banana Republic

    92% model disagreement · 17% archive overlap

    83
  167. 167

    Barclays

    86% model disagreement · 17% archive overlap

    83
  168. 168

    Becks

    60% model disagreement · 17% archive overlap

    83
  169. 169

    Bic

    60% model disagreement · 17% archive overlap

    83
  170. 170

    Bluetooth

    86% model disagreement · 17% archive overlap

    83
  171. 171

    BMW

    87% model disagreement · 17% archive overlap

    83
  172. 172

    British Airways

    93% model disagreement · 17% archive overlap

    83
  173. 173

    Bud Light

    56% model disagreement · 17% archive overlap

    83
  174. 174

    Canon

    80% model disagreement · 17% archive overlap

    83
  175. 175

    Capital One

    86% model disagreement · 17% archive overlap

    83
  176. 176

    Casio

    67% model disagreement · 17% archive overlap

    83
  177. 177

    Cathay Pacific

    62% model disagreement · 17% archive overlap

    83
  178. 178

    Champion

    86% model disagreement · 17% archive overlap

    83
  179. 179

    Chase

    75% model disagreement · 17% archive overlap

    83
  180. 180

    Coffee Bean & Tea Leaf

    100% model disagreement · 17% archive overlap

    83
  181. 181

    Cold Stone Creamery

    90% model disagreement · 17% archive overlap

    83
  182. 182

    Cox Communications

    33% model disagreement · 17% archive overlap

    83
  183. 183

    Creative

    75% model disagreement · 17% archive overlap

    83
  184. 184

    Delta

    78% model disagreement · 17% archive overlap

    83
  185. 185

    Discovery Channel

    100% model disagreement · 17% archive overlap

    83
  186. 186

    DLP

    89% model disagreement · 17% archive overlap

    83
  187. 187

    Dolby

    60% model disagreement · 17% archive overlap

    83
  188. 188

    Doritos

    100% model disagreement · 17% archive overlap

    83
  189. 189

    Dunkin Donuts

    86% model disagreement · 17% archive overlap

    83
  190. 190

    EA Sports

    90% model disagreement · 17% archive overlap

    83
  191. 191

    FedEx Kinkos

    80% model disagreement · 17% archive overlap

    83
  192. 192

    Fender

    80% model disagreement · 17% archive overlap

    83
  193. 193

    FIAT

    83% model disagreement · 17% archive overlap

    83
  194. 194

    Fidelity

    71% model disagreement · 17% archive overlap

    83
  195. 195

    Fox News

    60% model disagreement · 17% archive overlap

    83
  196. 196

    Gatorade

    75% model disagreement · 17% archive overlap

    83
  197. 197

    Gawker

    33% model disagreement · 17% archive overlap

    83
  198. 198

    Geek Squad

    91% model disagreement · 17% archive overlap

    83
  199. 199

    Gibson

    75% model disagreement · 17% archive overlap

    83
  200. 200

    GM

    70% model disagreement · 17% archive overlap

    83
  201. 201

    Goodyear

    67% model disagreement · 17% archive overlap

    83
  202. 202

    Harley-Davidson

    100% model disagreement · 17% archive overlap

    83
  203. 203

    Home Depot

    25% model disagreement · 17% archive overlap

    83
  204. 204

    Intel

    50% model disagreement · 17% archive overlap

    83
  205. 205

    Jaguar

    75% model disagreement · 17% archive overlap

    83
  206. 206

    Jamba Juice

    60% model disagreement · 17% archive overlap

    83
  207. 207

    Jim Beam

    67% model disagreement · 17% archive overlap

    83
  208. 208

    Johnson & Johnson

    80% model disagreement · 17% archive overlap

    83
  209. 209

    Kmart

    100% model disagreement · 17% archive overlap

    83
  210. 210

    Levis

    33% model disagreement · 17% archive overlap

    83
  211. 211

    LG

    75% model disagreement · 17% archive overlap

    83
  212. 212

    Los Angeles Times

    40% model disagreement · 17% archive overlap

    83
  213. 213

    M&Ms

    50% model disagreement · 17% archive overlap

    83
  214. 214

    Motorola

    89% model disagreement · 17% archive overlap

    83
  215. 215

    MTV

    87% model disagreement · 17% archive overlap

    83
  216. 216

    NBC

    33% model disagreement · 17% archive overlap

    83
  217. 217

    Neutrogena

    60% model disagreement · 17% archive overlap

    83
  218. 218

    New Balance

    100% model disagreement · 17% archive overlap

    83
  219. 219

    Palm

    75% model disagreement · 17% archive overlap

    83
  220. 220

    Patagonia

    82% model disagreement · 17% archive overlap

    83
  221. 221

    Philips

    90% model disagreement · 17% archive overlap

    83
  222. 222

    Pirelli

    83% model disagreement · 17% archive overlap

    83
  223. 223

    Red Lobster

    100% model disagreement · 17% archive overlap

    83
  224. 224

    Safeway

    50% model disagreement · 17% archive overlap

    83
  225. 225

    Samuel Adams

    83% model disagreement · 17% archive overlap

    83
  226. 226

    Segway

    85% model disagreement · 17% archive overlap

    83
  227. 227

    Sephora

    67% model disagreement · 17% archive overlap

    83
  228. 228

    Southwest Airlines

    75% model disagreement · 17% archive overlap

    83
  229. 229

    Sprite

    75% model disagreement · 17% archive overlap

    83
  230. 230

    Staples

    60% model disagreement · 17% archive overlap

    83
  231. 231

    Starbucks

    60% model disagreement · 17% archive overlap

    83
  232. 232

    United States Postal Service

    86% model disagreement · 17% archive overlap

    83
  233. 233

    Verizon

    78% model disagreement · 17% archive overlap

    83
  234. 234

    Wikipedia

    89% model disagreement · 17% archive overlap

    83
  235. 235

    Windows

    78% model disagreement · 17% archive overlap

    83
  236. 236

    AAA

    100% model disagreement · 22% archive overlap

    78
  237. 237

    Acura

    50% model disagreement · 22% archive overlap

    78
  238. 238

    Audi

    67% model disagreement · 22% archive overlap

    78
  239. 239

    Bertolli

    80% model disagreement · 22% archive overlap

    78
  240. 240

    BlueCross BlueShield

    78% model disagreement · 22% archive overlap

    78
  241. 241

    BP

    71% model disagreement · 22% archive overlap

    78
  242. 242

    Breakstones

    67% model disagreement · 22% archive overlap

    78
  243. 243

    Budweiser

    71% model disagreement · 22% archive overlap

    78
  244. 244

    Burts Bees

    80% model disagreement · 22% archive overlap

    78
  245. 245

    Cheetos

    100% model disagreement · 22% archive overlap

    78
  246. 246

    Chevron

    100% model disagreement · 22% archive overlap

    78
  247. 247

    CNN

    71% model disagreement · 22% archive overlap

    78
  248. 248

    Coffee-Mate

    67% model disagreement · 22% archive overlap

    78
  249. 249

    Converse

    62% model disagreement · 22% archive overlap

    78
  250. 250

    Corona

    75% model disagreement · 22% archive overlap

    78
  251. 251

    Corvette

    90% model disagreement · 22% archive overlap

    78
  252. 252

    Craftsman

    60% model disagreement · 22% archive overlap

    78
  253. 253

    Crayola

    100% model disagreement · 22% archive overlap

    78
  254. 254

    Crest

    83% model disagreement · 22% archive overlap

    78
  255. 255

    Dove

    89% model disagreement · 22% archive overlap

    78
  256. 256

    Dyson

    83% model disagreement · 22% archive overlap

    78
  257. 257

    Easy Mac

    92% model disagreement · 22% archive overlap

    78
  258. 258

    ETrade

    100% model disagreement · 22% archive overlap

    78
  259. 259

    Exxon

    86% model disagreement · 22% archive overlap

    78
  260. 260

    Fiji Water

    75% model disagreement · 22% archive overlap

    78
  261. 261

    Fritos

    78% model disagreement · 22% archive overlap

    78
  262. 262

    Geico

    86% model disagreement · 22% archive overlap

    78
  263. 263

    Guinness

    80% model disagreement · 22% archive overlap

    78
  264. 264

    JetBlue

    78% model disagreement · 22% archive overlap

    78
  265. 265

    Linux

    87% model disagreement · 22% archive overlap

    78
  266. 266

    Mastercard

    87% model disagreement · 22% archive overlap

    78
  267. 267

    McDonald’s

    100% model disagreement · 22% archive overlap

    78
  268. 268

    MSN

    78% model disagreement · 22% archive overlap

    78
  269. 269

    New York Times

    78% model disagreement · 22% archive overlap

    78
  270. 270

    New Yorker

    62% model disagreement · 22% archive overlap

    78
  271. 271

    Nike

    86% model disagreement · 22% archive overlap

    78
  272. 272

    NPR

    77% model disagreement · 22% archive overlap

    78
  273. 273

    Pepsi

    71% model disagreement · 22% archive overlap

    78
  274. 274

    Skyy Vodka

    90% model disagreement · 22% archive overlap

    78
  275. 275

    Volkswagen

    82% model disagreement · 22% archive overlap

    78
  276. 276

    Arm & Hammer

    93% model disagreement · 28% archive overlap

    72
  277. 277

    Avis

    80% model disagreement · 28% archive overlap

    72
  278. 278

    Bose

    50% model disagreement · 28% archive overlap

    72
  279. 279

    Brawny

    87% model disagreement · 28% archive overlap

    72
  280. 280

    Coca-Cola

    89% model disagreement · 28% archive overlap

    72
  281. 281

    Ferrari

    91% model disagreement · 28% archive overlap

    72
  282. 282

    Green Giant

    80% model disagreement · 28% archive overlap

    72
  283. 283

    Heineken

    86% model disagreement · 28% archive overlap

    72
  284. 284

    Microsoft

    100% model disagreement · 28% archive overlap

    72
  285. 285

    Miller Lite

    90% model disagreement · 28% archive overlap

    72
  286. 286

    North Face

    91% model disagreement · 28% archive overlap

    72
  287. 287

    Shell

    86% model disagreement · 28% archive overlap

    72
  288. 288

    Splenda

    40% model disagreement · 28% archive overlap

    72
  289. 289

    Subway

    89% model disagreement · 28% archive overlap

    72
  290. 290

    USA Today

    83% model disagreement · 28% archive overlap

    72
  291. 291

    Whole Foods

    71% model disagreement · 28% archive overlap

    72
  292. 292

    Amtrak

    91% model disagreement · 33% archive overlap

    67
  293. 293

    Coach

    78% model disagreement · 33% archive overlap

    67
  294. 294

    DHL

    67% model disagreement · 33% archive overlap

    67
  295. 295

    Duracell

    78% model disagreement · 33% archive overlap

    67
  296. 296

    Poland Spring

    89% model disagreement · 33% archive overlap

    67
  297. 297

    Porsche

    71% model disagreement · 33% archive overlap

    67
  298. 298

    Snickers

    82% model disagreement · 33% archive overlap

    67
  299. 299

    FedEx

    78% model disagreement · 39% archive overlap

    61

How this is calculated

Model disagreement is the Jaccard distance between each model’s 12 highest-weight associations after case and whitespace normalization. Archive gap compares the selected, counted archive phrases with the combined current AI top sets. It is a descriptive index—not sentiment, market research or a statistically representative opinion poll.