All comparisons
Nike
AI vs People
Both models see performance and iconography. Gemini gives the supply-chain criticism much more weight.
Model overlap
50%
Exact normalized overlap among each model’s top 12 tags.
Model disagreement
50%
Jaccard distance. Semantic similarities are deliberately not guessed.
Archive overlap
63%
Selected 2009 exact phrases also present in the current AI top set.
Only in ChatGPT’s top set
sporty 97popular 93stylish 91global 86
Only in Gemini’s top set
Sports 85Cool 78Overpriced 72Sweatshops 70