brandtags
All comparisons

Google

AI vs People

Search is the shared core. Data collection, surveillance and market power form the darker consensus.

Model overlap

14%

Exact normalized overlap among each model’s top 12 tags.

Model disagreement

86%

Jaccard distance. Semantic similarities are deliberately not guessed.

Archive overlap

38%

Selected 2009 exact phrases also present in the current AI top set.

Only in ChatGPT’s top set

Search engine 100Tech giant 95Powerful 92Innovative 89Advertising 88Free 87Privacy concerns 83Dominant 82User-friendly 81

Only in Gemini’s top set

Search 100Smart 85Monopoly 82Essential 80Creepy 78Ad-driven 75Fast 75Helpful 72Surveillance 70
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