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The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is. 940,000+ tags and counting.
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© Brand Tags: A collective experiment in brand perception. All tags are generated by people like you and do not reflect the opinions of the site owner or anyone else he knows. Have fun.
A NoahBrier.com project ... if you have a brand you want added, let me know.
Big thanks to Naked for being supportive. Check out the press page to see what others have said about brand tags. Oh, and now there's even a brand tags blog.